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AMI JHARNA
AMI JHARNA
MIZBAH PATLA
My Role: User Researcher
Research Method: Rapid Exploratory Research
Project Type: Team
Project Timeline: 48 Hours
Background
In the initial wake of bans on mass gatherings, some venues offered live streaming of performances. However, even these formats have been suspended as those sites have closed. Now, artists are going direct to fans from their own homes, using services like Twitch, Instagram TV, and others. Our focus with this project is to not only implement an invigorating experience connecting music enthusiasts to artists but also provide them with avenues to generate substantial revenues.
The Challenge
While virtually no product or service category has been untouched by the pandemic, few have been disrupted as much as the experience for concert-goers, sports enthusiasts, and fans. As the easing of restrictions and accommodations are being considered, brands, venues, officials, and the players and performers themselves are debating whether, when, and under what conditions fans can resume the rituals that so much of their lives revolve around.
Recognizing this seismic shift, the challenge here is to collaborate in a 48-hour virtual design challenge to develop innovative concepts and solutions that support and enhance the fan experience. Along with this, all aspects of the fan experience, from physical (e.g., stadiums) to digital (e.g., virtual concerts), along with the ecosystem required to deliver and support these solutions must be considered.
Research Process
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While concert-goers and music enthusiasts are frustrated with not being able to see their favorite artists perform live, it is the independent artists that have suffered the most. We shifted our focus from mainstream artists to independent ones and dwelled deeper into understanding what their pain points were with respect to the pandemic.
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We also interviewed some of the independent artists and music enthusiasts to gauge how they feel in the current scenario of uncertainty and their take on it. This helped us formulate our HMW statement and our design criteria.
Design Criteria
Concept Development
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Keeping the safety measures in mind and brainstorming on a couple of concepts, the 2 concepts shown below were finalized in order to integrate a feeling of belonging whether enjoying the performances outside (while maintaining social distancing) or even when at home. The final concept was an amalgamation of both.
Customer Journey Map
Business Model Generation
Final Solution
The final solution was in the form of a website for users to book shows and interact with their favorite artists. They can check the upcoming shows and register themselves for the ones they like. Every individual will get a curated multi-sensory kit right before the show for live -streaming and a selected few will get the opportunity to see their artists perform live at Ferris Wheel venues (maintaining social distance).
Features include True Immersive Experience, Meet and Greet with your Artist, Autographed Merchandise, Safe VR Experience, Follow Friends & Build Your Community.
Uniquely Yours
Your account page keeps you updated with new artists, upcoming gigs, concerts near you and also suggests recommendations based on
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It also lets you see what your friends currently listen to, shows they attend, and artists they follow.
Explore & Learn
Want to learn more about your favorite artists? You're just a click away.
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Not just this, see what the community is saying about this artist and check out their posts/comments from the events here.
Customized Concert Kits Just For You!
Check out the events happening near you and all the goodies you can get your hands on.
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From personalized autographed merchandise to cute themed face masks - we have it all!
Sales Promo Video
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